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Veuve Clicquot - Milan 09
« Veuve Clicquot - Out of the Box » Exhibition in Milano, Zona Tortona.
The project Out of the Box was born from Veuve Clicquot’s determination to break free from the functional constraints associated with the production of the new DesignBox and its industrialisation.
For this reason three well-known designer groups were invited to invent an innovative piece of furniture, based on the new box and focussed on the enjoyment of Veuve Clicquot champagne. After Andree Putman’s re-interpretation of the riddling table in 2005 and the creation of the Loveseat for two lovers of champagne by Karim Rashid in 2007, these limitations imposed on the creative process are intended to show that the audacity traditional at Veuve Clicquot is a state of mind. The Englishman Tom Dixon, the Swedish collective Front Design and the French group 5.5 Designers have all shown conceptual daring worthy of Barbe-Nicole Clicquot Ponsardin, delivering three original propositions that are displayed in the Veuve Clicquot Own Gallery, in the heart of Milan’s own “off”, the Zona Tortona.
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The project Out of the Box was born from Veuve Clicquot’s determination to break free from the functional constraints associated with the production of the new DesignBox and its industrialisation.
For this reason three well-known designer groups were invited to invent an innovative piece of furniture, based on the new box and focussed on the enjoyment of Veuve Clicquot champagne. After Andree Putman’s re-interpretation of the riddling table in 2005 and the creation of the Loveseat for two lovers of champagne by Karim Rashid in 2007, these limitations imposed on the creative process are intended to show that the audacity traditional at Veuve Clicquot is a state of mind. The Englishman Tom Dixon, the Swedish collective Front Design and the French group 5.5 Designers have all shown conceptual daring worthy of Barbe-Nicole Clicquot Ponsardin, delivering three original propositions that are displayed in the Veuve Clicquot Own Gallery, in the heart of Milan’s own “off”, the Zona Tortona.
Lire Plus…